NO BILLBOARD IS SAFE

The Billboard Liberation Front (BLF) is honored to announce a new marketing partnership with Philip Morris that finally brings together the rugged sense of American independence with your most important choice as a consumer: your death.  Philip Morris brings this message to the consumer to remind them that some rights are inalienable in life as they are in death. All former Marlboro Men, Wayne McLaren, David McLean and Dick Hammer, were unavailable for comment due to their rugged, manly choice of death by lung cancer.

Professional provocateur group The Billboard Liberation Front has struck again, lending their billboard modification skills to the Final Exit Network's controversial advertisement - or, rather, public service announcement - at Howard and South Van Ness in San Francisco. 

The declarative statement, "My Life, My Death, My Choice," to be formerly understood in the context of advocating a right-to-die currently in existence in only three states, has been put to the service of BLF's Adbusters-esque subterfuge, and now indicates one's right to smoke his or herself out courtesy of Phillip Morris.  

This seems to mark a new era of productivity for the BLF, as just a few weeks ago they alerted the residents of Nob Hill were alerted that an Egg McMuffin may in fact be responsible for the mass murder of their taste buds. beware, SF advertisers -- no billboard is safe.