“No Obits”: 1996. For the first time in more than seventeen years, the San Fransisco weekly Bay Area Reporter made the news because of a lack of news: there were no obituaries of AIDS victims in the August 13, 1996 edition. The rate of obituaries had been declining for the previous two years following the introduction of the so-called “AIDS cocktail, which surprised scientists and AIDS advocates alike for its effectiveness in halting and even reversing the health declines of those on medications. According to an AP article at the time, “The few days leading up to Monday’s deadline for submitting obits were tense at the newspaper. In the previous two weeks, none had been delivered until the last minute. ‘It was like watching a no-hitter in baseball unfolding,’ (news editor Mike) Salinas said. “We didn’t really want to discuss it until it became obvious that it was going to happen. We held our breath waiting.’” But the obit never came by the time the deadline arrived, and the paper celebrated with a front-page headline proclaiming “No Obits.”

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