PETA launched a controversial campaign portraying a shark chomping a man to death with the tagline "Payback Is Hell, Go Vegan."
"With the recent shark attack in the news, we thought that it was a good time to bring this discussion up that will hopefully save lives, both human and animals," PETA Campaign Manager Ashley Byrne told The Huffington Post.
The intent of the campaign? To make the point that the deadliest killers in the water aren't sharks -- they're humans.
"Sharks are not the most dangerous predators on Earth, we are. Americans alone kill billions of animals for food every year, including fish. And while sharks are natural carnivores, people can choose what they eat," said Byrne.
An average of five people per year are killed by sharks, but fishing fleets kill up to 70 million sharks per year, says an annual report by the University of Florida's International Shark Attack File. "The sea is actually very forgiving, certainly from the standpoint of the animal life," said George Burgess, the University of Florida's Shark Attack File Director.
According to the International Shark Attack File, 623 unprovoked shark attacks have occurred in Florida since 1882, with only 11 fatalities.

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